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What is the future of the development of intelligent bathroom


In the next few years, China's intelligent sanitary ware is expected to usher in the peak of development. As a sunrise industry related to people's livelihood, it is currently in a critical period of rapid market development. When will it come into thousands of households? I'll introduce it to you.

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In the wave of smart home, electric control, digitalization, automation and other modern technologies are applied to the bathroom field. Toilets, shower rooms, bathtubs, bathroom cabinets and other products have achieved different degrees of intelligence, of which toilets are particularly typical... Relevant data show that the penetration rate is close to 90% in Japan, more than 60% in Korea, and less than 2% in mainland China. Toilets and other intelligent bathroom appliances have a broad market space.

With the improvement of people's living standards, health and hygiene awareness continues to grow, and the related demand is also growing. At the same time, gradually become the focus of home decoration, consumers have more purchasing power to upgrade the bathroom. It is expected that if the promotion is effective, the future of China's annual market will be no less than 10 million units.

Whether from foreign market performance or industry development trend, intelligent sanitary ware can be called a new market "blue ocean". In fact, intelligent toilets and other products in China is still in the market introduction period, the large-scale popularization of many obstacles. First, the market awareness is low, consumer awareness to be cultivated. In an online survey for some post-80s and post-90s consumers, 65% of respondents did not know that there are such products, 91% of respondents said they would not or would not buy. At present, only 9% of respondents said they would buy in the future. A number of entrepreneurs believe that the design of smart toilets using water instead of toilet paper to flush is a change in traditional habits and may be difficult to be accepted in China in the short term. However, practice also shows that once consumers accept it, they will form new habits. Therefore, consumer guidance is very necessary.

Second, the traditional channel layout also restricts the promotion of related products. At present, the main sales channel is the building materials market, basically for the "new decoration" customers. This is tantamount to limiting the target consumers in the incremental real estate market, turning it into a niche product, away from the large number of consumers in the real estate stock market. To further develop the market, some companies began to actively explore the sale of intelligent sanitary ware, from "selling building materials" to "selling appliances", and in the electric business, engineering and other multi-point layout, home appliance chains and other channels, the full flowering.

Third, product standardization, modularity, generalization to be promoted, especially the installation size and fit rate. At present, there are more standards related to intelligent toilets, has not yet formed a unified and perfect standard. Each enterprise adopts different production standards, national standards and industry standards developed by different units and attribution, so there are also contradictions and constraints.

In addition, the status quo of the domestic market has the problem of uneven product quality, some brands have a high rate of return, after-sales service is not guaranteed, has also caused many questions from consumers. Insightful people in the industry are worried that, with the intelligent sanitary ware into the public eye, the field may appear "big action fast" phenomenon. If manufacturers only want to make a quick buck, and ignore the quality of products and after-sales service, will inevitably frustrate the market enthusiasm, so that the industry to repeat the air purifier "within a short period of time" the mistake.

 

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